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91	ABS-316	Green Business
Cooperate or Compete (?): Implementing Porters Framework on an Integrated Farming System in Rural Bandung, Indonesia Kurniawan Saefullah, Rachmat Sudarsono, Yunizar, Layyinaturrabbaniyah & Arie Widyastuti Universitas Padjadjaran Abstract Competitive Advantage Theory (CAT), which was introduced in the late 1980s, has been used in various business analyses and practices. Business performance through this theory can be achieved either through lowering cost in doing business or creating different value for customer. In agriculture sector, the implementation of this strategy is rather complex. The business nature, the agents, the channels as well as the regulation have been challenging business players in the area. Integrated Farming System has been used to create business value for all agents in the agriculture sectors. In this system, cooperative strategy has been accommodated to support the value creation. This paper attempts to investigate whether a competitive or cooperative strategy is more preferable in the creating value in Agriculture sector, where the Integrated Farming Systems is applied. By using a non-participative observation and interview with some key informants in the Rural Bandung of West Java Indonesia, the study suggests that the ability of farmers to compete is subject to their ability to cooperate among existing agents and local institutions at the community level. Keywords: Competitive Advantage Theory, Cooperative Strategy, Agriculture, Integrated Farming System, Value Creation PermaLink | Plain Format | Corresponding Author (Kurniawan Saefullah)

92	ABS-62	Green Business
Ecotourism for City Marketing Eli Jamilah Mihardja, Ph. D; Dr. BP Kusumo Bintoro; Dianingtyas M.P., M. Si Universitas Bakrie Abstract South Sulawesi has amazing natural potential, so do Pinrang district. This natural potential is a valuable material in city marketing. Generally, however, the areas in South Sulawesi do not work on these potentials seriously. This paper is a preliminary study to identify the potential of ecotourism in Pinrang District and its possibility to be established as a city branding. The research method used is descriptive qualitative and data collected by observation, interview, and literature study. The results showed that ecotourism locations in Pinrang District were well known outside the region but received low attention from the government and local communities. This condition is caused by several things such as management issues and focus of attention to other sectors such as agriculture. Therefore, it is necessary to examine the role of industry and community in realizing the development of ecotourism as a material of city marketing that can improve the welfare of the community and also ensure the quality of a healthy and sustainable environment. Keywords: city marketing, city branding, ecotourism, Kabupaten Pinrang, environmental communication PermaLink | Plain Format | Corresponding Author (Eli Jamilah Mihardja)

93	ABS-78	Green Business
Influence of R & D intensity, firm size, and family ownership on Green Product Innovation Dinda Meicistaria & Isnalita Departement of Accounting, Faculty Economic and Business, Universitas Airlangga, Surabaya Abstract The purpose of this research is to examine the influence of R & D intensity, firm size, and family ownership on Green Product Innovation (GPI). Former research has shown mixed results. This study utilize data of 145 manufacturing companies listed on the Indonesia Stock Exchange for year of 2012-2016. The R & D intensity is measured by dividing the R & D expense by sales, firm size is measured by the natural logarithm of total asset, family ownership is measured by percentage of share proportion, and GPI is measured by GPI disclosure index. The results of this study show that R & D intensity and firm size positively and significantly influenced GPI while family ownership negatively and significantly influenced GPI. Research model in this study has been adjusted according to the conditions of Indonesian company in order to obtain more relevant research results. Keywords: company size, family ownership, green product innovation, R &D intensity PermaLink | Plain Format | Corresponding Author (Isnalita Isnalita)

94	ABS-90	Green Business
Conserving Environment Through Local Wisdom of Organic Vegetable Crops in West Java Indonesia Oda. I. B. Hariyanto AKPAR BSI Bandung Abstract Until today, vegetable farmers still use inorganic fertilizer to fertilize the soil and chemical pesticide to eradicate pests. It is assumed to be quite practical and effective use inorganic fertilizer and chemical pesticide, is the most powerful to increase vegetables quantity. Without calculating negative impact towards environment and human health, also its impact towards green house gasses cumulatively cause global warming. A wise solution is back in the era before 1970, in that time farmers are very depends on local wisdom. Now, vegetable cultivation based on local wisdom has been four decades old abandoned by farmers, it is assumed to be ineffective and inefficiency towards development era. The aim of study is to explore and con-serve vegetables cultivation based on local wisdom to minimize the impact towards human and natural environment. Qualitative research method and ethnography approach used to analyze with this study reason and discuss about the latest actual and factual problems. Data produced is descriptive data that relates to local wisdom of Sundanese Culture in West Bandung. Agriculture based on local wisdom is not about something new, but after four decades are abandoned for farmer generation now is something new Keywords: Organic Vegetables, Local Wisdom, Green Energy PermaLink | Plain Format | Corresponding Author (Oda I. B. Hariyanto)

95	ABS-371	Green Business
MOBILE GARDENING APPLICATION TECHNOLOGY IN CREATING GREEN CITY L. Lisnawati; M. Masharyono; S. Sulastri Universitas Pendidikan Indonesia Abstract Green City is a concept of an effort to extract the environment by developing a part of the environment from a city into natural green lands in order to create cohesiveness between the natural life of the environment itself and humans and the non-natural tools of humans. The concept of Green City aims to have a balance and comfort from humans who inhabit and the environment itself. The city of Bandung has the city of Bandung incorporated in an international green city organization under the Organitation for Economic Cooperation and Development (OECD). The City Government strongly supports the creation of a green area, but public awareness of the cleanliness of the environment and green environment is still very low. The development of mobile phone computing technology has developed so fast. This is indicated by the number of functions and mobile devices offered. Keywords: Green City; Gardening Mobile Application PermaLink | Plain Format | Corresponding Author (Lisnawati Lisnawati)

96	ABS-179	Green Business
Developing green operations to minimize energy consumption by PDCA cycle of ISO 50001. A Case study with Delphi Method approach Indrianawati Usman and Ezra Caesar Wijaya Sopacus Airlangga University Abstract Purpose: The purpose of this research is to explore the green operations activities, especially in energy consumption, and to develop a PDCA cycle framework that can be used to minimize energy consumption, by using Delphi Method approach. Research design and methodology: The PDCA cycle ISO 50001 framework is developed through (1) Identifying risks using Delphi method and mean score ranking from the activities found in existing empirical case study in beauty clinic. (2) Analyse the most crucial risks founded in the field. (3) Developing the the PDCA cycle to minimize the energy consumption Finding: The research found eleven (11) risks, and find the crucial risk. PDCA cycle ISO 50001 developed, and found that the most crucial risk is in the act of PDCA cycle, which indicate that there was no follow through in order to solve the problem of energy usage in the business process. Practical implication: This research provide a simple practical guideline PDCA cycle ISO 50001 template as a critical thinking to make a continuous improvement process. Keywords: PDCA cycle, ISO 50001, Delphi Method, Mean score ranking, Green operations PermaLink | Plain Format | Corresponding Author (Indrianawati Usman)

97	ABS-33	Innovation, IT, Operations and Supply Chain Management
Shipping Competitiveness by Traditional Shipping that Extinct Threatened YAKUTTINAH MARJAN Airlangga University Abstract Keywords: Water Transportation, Pelayaran Rakyat, Distribution, Operational, Competitiveness PermaLink | Plain Format | Corresponding Author (Yakuttinah Marjan)

98	ABS-34	Innovation, IT, Operations and Supply Chain Management
The Achievement Of Competitive Advantage Through Costing Methods Of Production Journal of literature on the use of costing mechanism of production through the approach of Full Costing, Variable Costing and Activity Based Costing bangkit adi setyo p post graduate school Universitas pendidikan indonesia Jl. Dr. Setiabudhi No. 229 Bandung 40154 Jawa Barat - Indonesia Telp. +62-22-2013161-2013162-2013163-2013164 Fax. +62-22-2013651 Abstract Abstract: a problem that will be examined in this study is the analysis of the application of production cost in manufacturing company. Principal production costing is the most important part in determining the selling price of a product. Based on the literary review taken from various national and international journals, obtained some of the common methods that are commonly used as a method of costing the staple production. This research aims to find out which method is most often used as a reference in calculating cost of goods production in national and international research journals in connection in an effort to increase competitive advantage. This research is a type of research study of literature and meta data analysis where this journal deals with methods which are commonly used as a costing instrument production in national and international journals. The data used is data management journals of national and international operations associated with staple production costing methods during the last 5 years. The results showed that in the research journals, both national and international approaches to the most widely used method of activity Based Costing (ABC), where this method is considered more of a focus on activities that take place in the making product on a processing in lieu of the imposition of the overhead costs based on products such as accounting units. General results of the study showed that the results of the ABC method of impacting significantly to increase competitive advantage of a companys products. This article is expected to provide feedback to companies in formulating production rates in an effort to achieve competitive advantage. Keywords: Activity Based Costing, Full Costing, Variable Costing, Competitif Advantages PermaLink | Plain Format | Corresponding Author (bangkit adi setyo prabowo)

99	ABS-290	Innovation, IT, Operations and Supply Chain Management
Determinants of innovation among manufacturing firms in a developing country: Insights from Indonesia Yovita Isnasari, Puguh Prasetyoputra 1) Center for Innovation, Indonesian Institute of Sciences, Cibinong, Indonesia 2) Research Center for Population, Indonesian Institute of Sciences, Jakarta, Indonesia Abstract Many studies have examined the drivers of innovation among firms in developed settings. However, such studies in the context of Indonesia is limited. This study is aimed at investigating the determinants of innovation among firms in Indonesia. We use data from the World Bank Enterprise Survey (WBES), particularly the Indonesia dataset. We focus on the manufacturing firms which accounted for 1045 firms. We set product and process innovation as the dependent variables and fitted multivariable probit regression models. The results suggest that firms which are part of a larger group, have purchased patent, managed by female, and located in a large city have higher likelihood of product innovation. Moreover, firms which are part of a larger group, have purchased patent, conduct training, and have access to the internet are more likely to introduce process innovation. These information enrich the body of knowledge on innovation among firms. They are also useful for the Government of Indonesia for policy making purposes. Keywords: Innovation, IP Management, SMEs, Indonesia PermaLink | Plain Format | Corresponding Author (Yovita Isnasari)

100	ABS-293	Innovation, IT, Operations and Supply Chain Management
QFD AS A TOOL FOR IMPROVEMENT OF TRANSPORTATION SERVICES IN BANDUNG CITY Mokhamad Adib Sultan, Rofi Rofaida Ahmad; Annisa Ciptagustia Faculty of economics and business educations Abstract This study aims to measure the voice of customers in the mode of transportation in the city of Bandung by using the method of Quality Function Deployment (QFD) to improve the performance of service quality in conventional transportation modes in the city of Bandung. The research method used is survey method by using questionnaire as data collection tool. The subject of research is a conventional taxi company in Bandung. Observations use "one shoot" / cross sectional time coverage. Data analysis was done by resource based view, SWOT analysis, and visual mapping then analyzed descriptively. The research method used is survey method. Observations use "one shoot" / cross sectional time coverage. Triangulation is used as a data collection technique. Data were analyzed by the method of quality function deployment, pareto diagram, fishbone analysis, and resource-based view, with reference to data analysis model from Miles & Huberman. Keywords: service quality, voice of customer, quality function deployment PermaLink | Plain Format | Corresponding Author (Mokhamad Adib Sultan)

101	ABS-308	Innovation, IT, Operations and Supply Chain Management
An Integrated Framework to Support Process Supply Chain in Tourism Sector Lenny C Nawangsari, Achmad H Sutawidjaya Universitas Mercu Buana, Indonesia Abstract Tourism nowadays has evolved into a sector that has the potential to be developed and can move the economy of a country. One of the tourism industry strategies in improving competitiveness is the effective tourism supply chain management. The purpose of this research is to analyze the supply chain model in tourism sector. The research methodology used in this research is the qualitative approaches with case study research in West Java. The data collection will be gathered through deep interviews and detail observations on key informants and to analyze the data and draw conclusions by reduction. The study highlights mainly on the framework model of Supply Chain in Tourism Sector has three levels: strategical, tactical and operational. Some other factors that are affecting the effectiveness of the supply chain are shareholders, tourism destinations, agents, tour operators, accessibility, attractiveness and facilities. These components are suggested to be well managed by the stakeholders and as the result it will increase the strategic values for the sustainability of business. Keywords: Tourism, Supply Chain Management, Destinations. Agent, Tour Operator PermaLink | Plain Format | Corresponding Author (Lenny Nawangsari)

102	ABS-310	Innovation, IT, Operations and Supply Chain Management
Colaboration System and Digital Business Efficiency, In the Accounting Information System Perspective (Case Study : banyuwangimall.com) yashinta setyowati, Anak Agung Gde Satia Utama Airlangga University Abstract This study aims to design a new digital commerce system by involving UMKM through e-commerce platform banyuwangimall.com in perspective of accounting information system. The point of view of accounting information systems through e-commerce is growing rapidly and provides many new challenges. One of the challenges is the presence of web 2.0 generation that involves social media. These challenges lead to the emergence of the term social commerce which means that trading can be done through social media. On the other hand, electronic commerce or e-commerce presents a shorter trading system but less improves the relationship between sellers and buyers. The presence of s-commerce in value will be a good trading method for producers and consumers, so it can be a threat to the sustainability of e-commerce. Turning the threat into an opportunity then this research intends to design a collaboration system between e-commerce and s-commerce, which can be applied to the site banyuwangimall.com. it is expected that the results of this study will contribute to expedite transactions and increase sales on the site banyuwangimall.com in which is the perpetrators of SMEs in all Banyuwangi district. Keywords: Collaboration System, E-commerce, S-commerce, SMEs, Banyuwangimall.com PermaLink | Plain Format | Corresponding Author (yashinta setyowati)

103	ABS-313	Innovation, IT, Operations and Supply Chain Management
THE QUALITY ANALYSIS OF OUTPATIENT DEPARTMENT AT DR. MOHAMMAD SOEWANDHIE PUBLIC HOSPITAL IN SURABAYA USING SERVQUAL METHOD AND ITS IMPROVEMENT SUGGESTIONS USING FISHBONE CHART Tuwanku Aria Auliandri, Rizka Mutia Wardani Universitas Airlangga Abstract The objective of this research is to observe the gap level of service quality in The Outpatient Department (Instalasi Rawat Jalan) at Dr. Mohammad Soewandhi Public Hospital in Surabaya according to the customers expectation and perception. Evaluation and recommendation to improve the quality of the service will be formulated by using Fishbone Diagram. Data will be analyzed by using Servqual method. Respondent in this research are patients who was ongoing treatment in The Outpatient Department at Dr. Mohammad Soewandhi Public Hospital in Surabaya during the research. Observed variables are tangibel, reliability, responsiveness, assurance and emphaty. The research found that gap value between expectation and reality from variable tangibel -0,35, reliability -0.35, responsiveness -0.29, assurance -0.28 dan emphaty -0.23 which indicates that services provided by The Outpatient Department at Dr. Mohammad Soewandhi Public Hospital have not met the customers expectation yet. Therefore some improvements need to be implemented on prioritized variables which are tangible and reliability. Academic and managerial implications will be explained further in the final part of this paper. Keywords: Quality service; RSUD dr. Mohammad Soewandhie; Servqual; Fishbone PermaLink | Plain Format | Corresponding Author (Tuwanku Aria Auliandri)

104	ABS-71	Innovation, IT, Operations and Supply Chain Management
The Design Thinking Concept within Product Development Process in Pharmaceutical Company Evo Sampetua Hariandja Business School-Department of Management Universitas Pelita Harapan Abstract This study aim to apply the design thinking concept into the new product development process in Indonesia pharmaceutical company. The design thinking framework consist of two phases: identify and solve. The identify phase consist of discover and define, and solve phase consist of create and evaluate. Through the two phases of this, the new product development process in pharmaceutical company will be modified using the design thinking. This method in this study using the combination between survey and interview from the key persons in the company. The respondents are deputy director in business development, R&D, product development and product planning. The managerial implication and discussion will be discussed in this study. Keywords: Design thinking, Indonesia, product development process, pharmaceutical company PermaLink | Plain Format | Corresponding Author (Evo Sampetua Hariandja)

105	ABS-327	Innovation, IT, Operations and Supply Chain Management
The Design Of Work Facilities At The Work Station Of Pressing T-Shirt In CV Royaltrack Bandung Rifki Fauzi Ansharullah, Feby Anugrah Saputra, Eri Achiraeniwati, Nurahman Asad, Chairul Furqon Universitas Pendidikan Indonesia Abstract In a manufacturing industry, the quality of product is a main priority to get the best quality products, therefore properly the right selection of materials and a highly skilled workforce must be done. In the process, a highly skilled workforce must be accompanied by an ergonomic work facilities, so the workers will feel comfortable. This condition will lead the maximized productivity of the workers and the product made will have the best quality. This research was done in CV Royaltrack, a company which is specialized in the fashion industry in Indonesia and Malaysia with the products such as t-shirts, polo shirts, shirts, pants, slippers, bags, shoes and belts. The problem in this company is having a not ergonomic work facility at the work station of pressing, which is proven by the results of the Nordic Body Map questionnaire. The questionnaire showing 14,29% of workers limbs who really do not have complaint of pain, while 85,71% of the workers limb had complaint of pain to the level of complaints reached on level two (mildly ill) amounted 25% of the limb, level three (ill) amounted 53,57% of the limbs and level four (very ill) amounted to 7,14% of the limb. From the result of the risk level of work identification that used Rapid Entire Body Assessment (REBA) method there are four out of ten work activities that have a risk on high level by reaching the action on level three, so the work facilities must be improved at the work station of pressing. The result of this research suggest a layout of the new ergonomic work desk facility with emphasis on anthropometry workers aspects so that workers feel safe and comfortable. Keywords: ergonomic, Rapid Entire Body Assesment (REBA), Anthropometry PermaLink | Plain Format | Corresponding Author (Rifki Fauzi Ansharullah)

106	ABS-83	Innovation, IT, Operations and Supply Chain Management
ADOPTION E-COMMERCE IN DISRUPTION ERA: STUDY ON SME IN THE BANDUNG CITY-INDONESIA Samun Jaja Raharja, Rivani, Ria Arifianti Department of Business Administration Faculty of Social and Political Sciences Universitas Padjadjaran Abstract The business world is entering the Industrial Revolution 4.0, in line with changes in information technology such as the Internet of Things and e-commerce. This change affects all industries, including SMEs in the system of production, distribution and management of the company. This condition encourages the utilization of e-commerce by SME businesspeople, including in Bandung becomes important in the marketing of products, trade and management of the company. The adoption of e-commerce provides many benefits in terms of time savings, quality improvement, labor efficiency and cost, ease of access and information dissemination. This research describes environmental and business characteristics, using of ICT and internet utilization and e-commerce adoption by SMEs in Bandung City. The method used is descriptive method. Data collected from samples of SME businessman in Bandung Data is processed and analyzed using descriptive statistics. The results describe the general features of environmental and business characteristics and the specific features include frequency, average, median, quantity, quartile, and standard deviation. Keywords: e-commerce, ICT, Internet of Things, SME, Bandung City PermaLink | Plain Format | Corresponding Author (SAMUN JAJA RAHARJA)

107	ABS-341	Innovation, IT, Operations and Supply Chain Management
An Integrated Framework to Support Process Supply Chain in Tourism Sector lenny c nawangsari, ahmad hidayat sutawijaya universitas mercu buana Abstract Tourism nowadays has evolved into a sector that has the potential to be developed and can move the economy of a country. One of the tourism industry strategies in improving competitiveness is the effective tourism supply chain management. The purpose of this research is to analyze the supply chain model in tourism sector. The research methodology used in this research is the qualitative approaches with case study research in West Java. The data collection will be gathered through deep interviews and detail observations on key informants and to analyze the data and draw conclusions by reduction. The study highlights mainly on the framework model of Supply Chain in Tourism Sector has three levels: strategical, tactical and operational. Some other factors that are affecting the effectiveness of the supply chain are shareholders, tourism destinations, agents, tour operators, accessibility, attractiveness and facilities. These components are suggested to be well managed by the stakeholders and as the result it will increase the strategic values for the sustainability of business. Keywords: Tourism, Supply Chain Management, Destinations. Agent, Tour Operator. PermaLink | Plain Format | Corresponding Author (ahmad hidayat sutawijaya)

108	ABS-86	Innovation, IT, Operations and Supply Chain Management
The Linkage of Co-Creation and Soft Innovation towards Firm Performance (a survey at Indonesian hijab fashion creative industry) Eriana Astuty (a*), Agus Rahayu (b), Disman (b), Lili Adi Wibowo (b) (a) Business & Management Faculty, Universitas Widyatama, Jalan Cikutra 204 A, Bandung (*) eriana.astuty[at]widyatama.ac.id, eriana.astuty[at]student.upi.edu (b) Doctoral Program of Management, UPI, Jalan Setiabudhi 229, Bandung Abstract The performance of creative industries can be triggered by soft innovation with putting forward the aesthetic in the form of sense appeal or intellectual. Co-creation as new paradigm of product development could improve the firm performance at last two decades. This gap was underlying to examine more deeply about the interrelation between them at the creative industry in Indonesia. This research uses survey method. Questionnaire is disseminated on 30 creative business of hijab fashion in Bandung. Research confirms that co-creation has not shown significant influencing to creative industry performance, because the business actors are still not familiar with this new paradigm. Nevertheless, co-creation could improve soft innovation directly. This confirms that soft innovation could be a good mediator for co-creation raising the firm performance. Furthermore, obtained that partnerships with the private sector related to the successful new products, which later can boost sales growth as an indicator of firm performance. Keywords: Co-Creation, Soft Innovation, Firm Performance, Industry Creative PermaLink | Plain Format | Corresponding Author (ERIANA ASTUTY)

109	ABS-343	Innovation, IT, Operations and Supply Chain Management
Evaluation of Hospital Management Information Systems (HMIS) ; A success model through quality, user satisfaction and benefit factors Vera Pujani, Hardisman, Rima Semiarty, Refdinal Nazir, Rebi Fara Handika Andalas University, Padang Indonesia Abstract ABSTRACT: The use information system to improve the variety of the hospital activity has been identified as the main issues in health organizations. The paper aims to evaluate the use of Hospital Management Information System (HMIS) in supporting medical staff to get benefits from its system. The study investigates influencing factors using systems including quality of system, information and human, user satisfaction and net benefit from medical staff perspective in hospitals. Medical staff selected in accidental sampling are who have operated the system related to support hospital activities. The data obtained using drop-collect survey was analyzed by structural equation modeling and PLS program. The constructed tested are system quality, information quality, human quality, user satisfaction and net benefit as the achievement of systems usages. Finally, the conclusion and discussion are present this paper involving contributions limitations and further research. Keywords: Information System, quality, user satisfaction, benefit, SEM/PLS PermaLink | Plain Format | Corresponding Author (Vera Pujani)

110	ABS-109	Innovation, IT, Operations and Supply Chain Management
Attaining Open Innovation Within The Scope of Technology Transfer Office V Susirani Kusumaputri, Maidina, Yovita Isnasari Center for Innovation LIPI Abstract The economic state of a country can survive only if innovation continues so that it can contribute to global competitiveness. Technology Transfer Offices (TTO) in research center has the task of acting as an intermediary between technology developers and technology diffusers and transfer innovations from research centers to users or markets, thereby allowing companies and/or start up to innovate and giving value added in open systems. To date, there is little chance that a company can afford to produce everything necessary for a successful innovation using only its internal resources. However, it is still a matter of how to offer research results at TTO to the company in an open innovation approach. In addition, there is also a gap how to open companies that are companies that operate in TTO which has tended to keep their innovation system remains closed. In this context, this study aims to explore factors related to the use of open innovation based on data collected from TTO, in particular the Center for Innovation, LIPI. Keywords: Open Innovation, value added, technology transfer office, global competitiveness PermaLink | Plain Format | Corresponding Author (V. Susirani Kusumaputri)

111	ABS-369	Innovation, IT, Operations and Supply Chain Management
INFORMATION TECHNOLOGY, KNOWLEDGE SHARING, ENTREPRENEURSHIP ORIENTATION TO COMPETITIVENESS AND ITS IMPACT ON BUSINESS PERFORMANCE OF SMES Nizar Alam Hamdani ; Sukma Nugraha Universitas Garut Abstract Rapid technological developments require SMEs to be sensitive to existing changes, such changes. Such changes can be anticipated with an understanding of the concept of market based theory and reseource based theory. The existence of various kinds of changes, especially in the field of information technology can not be implemented properly without the existence of knowledge sharing and entrepreneurial orientation, the competitiveness and performance of SMEs will not increase. This study aims to assess changes in information technology, knowledge sharing and entrepreneurship orientation can improve the competitiveness of SMEs. The research method used is explanatory research, with 115 samples of UKM Dodol, taken at random, while processing using SEM-PLS. Based on the results of research can be concluded that information technology, knowledge sharing and entrepreneurship orientation have an influence on competitiveness and implicate the business performance. In this study there are also some findings in the information technology will not be optimal without the knowledge sharing, and knowledge sharing will not be optimal without adanaya orientation of entrepreneurship of SMEs. The existence of competitiveness of SMEs is certainly able to improve business performance. Keywords: Information Technology, Knowledge Sharing, Competitiveness PermaLink | Plain Format | Corresponding Author (Nizar Alam Hamdani)

112	ABS-119	Innovation, IT, Operations and Supply Chain Management
Efficiency Convergence on Indonesian Manufacturing Industry D.W. Sari, Z. Yasin & H.A.T. Islamia Universitas Airlangga, Surabaya, Indonesia Abstract Evidence of efficiency levels and convergence are considered of importance in assessing the competitiveness of manufacturing industries. This paper evaluates the technical efficiency and convergence of Indonesian manufacturing industries using stochastic frontier analysis (SFA) by observing 24 subsectors of manufacturing industries. Results seem to provide supporting evidence of convergence of efficiency levels on 54% of Indonesian manufacturing industries. Keywords: Efficiency Convergence, Stochastic Frontier Analysis, Manufacturing Industry PermaLink | Plain Format | Corresponding Author (Dyah Wulan Sari)

113	ABS-135	Innovation, IT, Operations and Supply Chain Management
AGILE LOGISTICS SYSTEM: ATRIBUTE IDENTIFICATION Risris Nurjaman, Lili Adi Wibowo Indonesia University of Education Abstract Competitive advantage and understanding of the environment greatly affect competitiveness in an environment that demands to compete. Competence essentially aims to give effect to the development of the company. Achieving competitive advantage is based on the ability to innovate, integrity of work culture, and operational performance. This competitive advantage will change if the competitive environment changes as well. Environmental monitoring is assessed on the importance of success on the six forces of threats of newcomers, competition between existing companies, product threats or replacement services, buyer bargaining power, supplier bargaining power, and relative strengths of other stakeholders. One of the activities that can affect the performance of competing companies in meeting the demands of customers is the supply chain system (Supply chain). The supply chain is all about everything that is directly or indirectly related to customer demand fulfilment. The supply chain is dynamic and involves a constant stream of information, products, and funds at different stages. The adaptation of one structure causes changes in the other related structures. The changing conditions of competition and increasing levels of environmental turbulence and requirement for organisations to become more responsive to the needs of customers, is driving interest in the concept of supply chain agility. Agility in a supply chain is the ability of the supply chain as a whole and its members to rapidly align the network and its operations to dynamic and turbulent requirements of the customers. Agile supply chain attributes are customer sensitivity, virtual integration, process integration, Network based, supplier, market, product, facilities, products, services, delivery time, cost and information. Keywords: Competition, Dynamic Capability, Supply Chain, Supply Chain Performance, Supply Chain Agility PermaLink | Plain Format | Corresponding Author (Risris Nurjaman)

114	ABS-143	Innovation, IT, Operations and Supply Chain Management
Development of Creativity and Innovation Ability SMEs in Indonesia Rd.Much.Jusup Nurgraha (ab), Hari Mulyadi (a) a) Universitas Pendidikan Indonesia b) Universitas Widyatama Bandung Indonesia Abstract This study aims to analyze the factors that affect the level of creativity and innovation of UMKM artisan umbrellas painting in Indonesia. This study is based on the phenomenon of the worsening UMKM craft umbrella painting in Indonesia, Factor factors that allegedly affect the ability to creative thinking, work to find creativity with others, implement creativity with innovation, create novelty of a product through innovation, methods used with interview techniques to artisans of painting umbrellas in Tasikmalaya, Bayumas and Klaten cities in Indonesia as many as 50 artisans of painted data umbrella that have been collected then analyzed by using SEM, The result of the study showed three independent variables partially influence the development of creativity and innovation ability of UMKM craft umbrella painting in Indonesia, implies that for the development of creativity and innovation ability for UMKM painting umbrella in Indonesia is to improve the ability of creative thinking, work to find creativity with others, implement creativity with innovation, creating the novelty of a product through innovation. Keywords: Think Creatively, Work Creatively With Others, Implement Innovations, New Product Innovation PermaLink | Plain Format | Corresponding Author (Rd Much Jusup Nurgraha)

115	ABS-168	Innovation, IT, Operations and Supply Chain Management
Identification Defect Cause Using the Six Sigma Method and Designing the Improvement: A Case Study Febriana Wurjaningrum (a*), Diva Irma Nisa (a) (a)Department of Management, Faculty of Economics and Business, Universitas Airlangga, febriana.w[at]feb.unair.ac.id. Abstract A production process in a company is required to produce effectively and efficiently and also provide good quality to consumers. But in every process of production is still going on defect often lead to less efficient production process. The purpose of this study is to know the production process for the bottled mineral water, to detect the defect causes and to propose an improvement design in producing the bottled mineral water at PT. Surya Prima Cipta Mandiri, Madiun, East Java, by using Six Sigma method. This study used descriptive qualitative approach with several data collection steps, both primary and secondary data. The result of the research was that in the production process of the bottled mineral water, there were three types of defect which became the critical-to-quality (CTQ) keys. The types of defect were (1)closed lidcup with perfect, (2)standardized product form and (3)cleanliness of product lidcup awake. The value of performance of PT. Surya Prima Cipta Mandiri in 2016 had sigma 2.91 to 3.92. Based on the Pareto Diagram, there was known the most common cause of defects. Then it could be found the factors of defect causes by using Cause and Effect Diagram. Furthermore, the FMEA analysis used to look for the source of the defect that would be the priority improvement to reduce the failure. The last analysis was using Deming Wheel to provide a proposed improvement design for the factors that have been identified. The company management is expected to implement the improvement design in order to achieve a zero defect in the production process. Keywords: Six Sigma, improvement design, Quality Control, Defect, Critical-To-Quality, Pareto Chart, Cause and Effect Diagram, Failure Mode Effect Analysis, Deming Wheel PermaLink | Plain Format | Corresponding Author (Febriana Wurjaningrum)

116	ABS-174	Innovation, IT, Operations and Supply Chain Management
ANALYSIS OF FACTORS AFFECTING THE INCREASING OF USAGE OF E-COMMERCE: STUDY ON SME IN BANDUNG CITY Samun Jaja Raharja, Herwan Abdul Muhyi, Rivani Department of Business Administration Faculty of Social and Political Sciences Universitas Padjadjaran Abstract Theoretically, there are five factors that influence the use of information technology including e-commerce, that is external environment, perception ease of use, perception of usefulness, attitude toward using and intention to actual usage This study aims to analyze the influence of these five factors on the use of e-commerce in Small and Medium Enterprises in Bandung. The research method used is quantitative method. Data of research result analyzed of correlation and regression analysis. The findings show that there are three factors that significantly affect the use of e-commerce. That is perception, ease and interest in using. While environmental factors and the intention of using do not affect significantly. Two-factor analysis that does not significantly influence shows that, although ICT infrastructure is available, internet usage is widespread and government support does not necessarily use e-commerce. Meanwhile, the intention of use insignificant because internet technology is regarded as a "high-tech" The conclusion of this research is the whole factor analysis that influence to the use of e-commerce, firstly, e-commerce is not safe enough to be used in business activity. Second, the lack of skill and digital literacy of businessman Keywords: five factors, environment, e-commerce, digital literacy PermaLink | Plain Format | Corresponding Author (SAMUN JAJA RAHARJA)

117	ABS-193	Innovation, IT, Operations and Supply Chain Management
Small Industry Resolution Growth through the Readiness for Using Android Technology in the Industrial Revolution 4.0 Challenge Anis Eliyana, Mustain Mashud, Ahmad Rizki Sridadi, Rifan Jefri Sunarsono, Eggyawang Setya Pradikta Department of Management, Faculty of Economic and Business, Universitas Airlangga, Surabaya, East Java, Indonesia Faculty of Social and Politic Science, Universitas Airlangga, Surabaya, East Java, Indonesia Master of Management Science, Faculty of Economic and Business, Universitas Airlangga, Surabaya, East Java, Indonesia Abstract Industrial Revolution 4.0 as the stage of technology influences many sectors include financial sector like small medium enterprises. This study aims to discuss some significant SMEs variables and explore the readiness of small industry sellers to the new way of marketing such as the use of android phone. To establish the accuracy, some SMEs sellers from across the difference regions in East Java, Indonesia are taken to take apart to this study. Some findings are found like the intention to market their products via android application are big but those are not matching with their effort, some SMEs sellers found feel satisfied with what they have now, some SMEs sellers are waiting for real action of the related party for actively guiding them to face this era, and many more. Some suggestions are also provided in this study to enrich this case study. Keywords: Feasible, Bankable, SMEs, Industrial Revolution 4.0, Secondary Brand Association PermaLink | Plain Format | Corresponding Author (wahyu saputro)

118	ABS-219	Innovation, IT, Operations and Supply Chain Management
design of Bakery Resource Planning integrated information system Use Enterprise Resource Planning System Approach DENDHY WINATA PUTRA, A. A. GDE SATIA UTAMA Universitas Airlangga, Surabaya, Indonesia Abstract This research is about the design of integrated information system Bakery Resource Planning by adopting Enterprise Resource Planning System (ERP) which is a combination of Manufacturing Resource Planning (MRP) system with accounting system, finance and resource. Bakery Resource Planning integrates divisions within Dea Cake and Bakery aimed at improving the company effectiveness and profitability. The approach used is qualitative with case study research method. Data obtained through observation, documentation, and interviews of several parties related to the object of this study. Input subsystem in this research is Operational Module, Financial Accounting Module and Human Resources Module. The subsystem is processed using a Database Management System (DBMS) and generates reports that provide information for Bakery Resource Planning users. The result of this research is operational procedure at Dea Cake and Bakery still using manual system, costs related to production process could be misstatement by management, control of employee is ab-sence still use check sign system on paper. For that application integrated information system Bakery Resource Planning is expected to be a solution in running business activities Dea Cake and Bakery. Keywords: Design, Bakery, Enterprise Resource Planning System, integrated information system PermaLink | Plain Format | Corresponding Author (A. A. GDE SATIA UTAMA)

119	ABS-230	Innovation, IT, Operations and Supply Chain Management
Creative Abrasion, Creative Agility, and Creative Resolution: A Qualitative Study of Responses to Innovation Capability at Hotel Evo Sampetua Hariandja Department of Management-Business School Universitas Pelita Harapan Abstract This paper aims to explore the innovation capability responses at hotel industry. This study using the qualitative data through the seven case studies. The hotel in this study covers from three-star to five-star. This study revealed that hotel that had relatively exist innovation capability in all three areas creative abrasion, creative agility, and creative resolution seem to produce service innovations that combine their existing competence and skills. Through the combination of the three capabilities in their service process seem to produce more intensive innovations requiring a new market, new services, and new technological applications. Therefore, this study provides a preliminary contribution to the emerging work on dynamic capabilities through its in-depth investigation of the capacity of the seven case firms, and by mapping the patterns between the enterprise innovation capability. Keywords: creative abrasion, creative agility, creative resolution, hotel industry, innovation PermaLink | Plain Format | Corresponding Author (Evo Sampetua Hariandja)

120	ABS-236	Innovation, IT, Operations and Supply Chain Management
Innovative Platform Content Production in Industrial Era for Technopreneur Writer Feri Sulianta, Sapriya Widyatama University, Indonesia University of Education Abstract Societys trends has began to decline in the way they consume the various traditional media, it is because of a massive development of information technology, especially the Internet with digital content that began to replace the way people get information and news. This should be addressed carefully by the creators, especially the authors who no longer get a lot of benefits if only used traditional printing media in publishing and selling their work. If this phenomenon is addressed seriously, then the authors can take advantage of technological developments which is user generated content platform as a media in creating, developing, disseminating, managing and selling content that has educational values and economic values. In this research, there are observations and in-depth analysis on how to create educative digital content that involves aspects of socio informatics, managing the content created through dashboard management in order to obtain various advantages including selling value that provides material benefits for technopreneur writer. Keywords: technopreneur, socio informatics, digital content, industrial era, media, dashboard management, user generated content platform PermaLink | Plain Format | Corresponding Author (Feri Sulianta)

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