Small Industry Resolution Growth through the Readiness for Using Android Technology in the Industrial Revolution 4.0 Challenge Anis Eliyana, Mustain Mashud, Ahmad Rizki Sridadi, Rifan Jefri Sunarsono, Eggyawang Setya Pradikta
Department of Management, Faculty of Economic and Business, Universitas Airlangga, Surabaya, East Java, Indonesia
Faculty of Social and Politic Science, Universitas Airlangga, Surabaya, East Java, Indonesia
Master of Management Science, Faculty of Economic and Business, Universitas Airlangga, Surabaya, East Java, Indonesia
Abstract
Industrial Revolution 4.0 as the stage of technology influences many sectors include financial sector like small medium enterprises. This study aims to discuss some significant SMEs variables and explore the readiness of small industry sellers to the new way of marketing such as the use of android phone. To establish the accuracy, some SMEs sellers from across the difference regions in East Java, Indonesia are taken to take apart to this study. Some findings are found like the intention to market their products via android application are big but those are not matching with their effort, some SMEs sellers found feel satisfied with what they have now, some SMEs sellers are waiting for real action of the related party for actively guiding them to face this era, and many more. Some suggestions are also provided in this study to enrich this case study.
Keywords: Feasible, Bankable, SMEs, Industrial Revolution 4.0, Secondary Brand Association
Topic: Innovation, IT, Operations and Supply Chain Management
