ANALYSIS OF FACTORS AFFECTING THE INCREASING OF USAGE OF E-COMMERCE: STUDY ON SME IN BANDUNG CITY
Samun Jaja Raharja, Herwan Abdul Muhyi, Rivani

Department of Business Administration Faculty of Social and Political Sciences Universitas Padjadjaran

Abstract

Theoretically, there are five factors that influence the use of information technology including e-commerce, that is external environment, perception ease of use, perception of usefulness, attitude toward using and intention to actual usage
This study aims to analyze the influence of these five factors on the use of e-commerce in Small and Medium Enterprises in Bandung. The research method used is quantitative method. Data of research result analyzed of correlation and regression analysis.
The findings show that there are three factors that significantly affect the use of e-commerce. That is perception, ease and interest in using. While environmental factors and the intention of using do not affect significantly.
Two-factor analysis that does not significantly influence shows that, although ICT infrastructure is available, internet usage is widespread and government support does not necessarily use e-commerce. Meanwhile, the intention of use insignificant because internet technology is regarded as a "high-tech"
The conclusion of this research is the whole factor analysis that influence to the use of e-commerce, firstly, e-commerce is not safe enough to be used in business activity. Second, the lack of skill and digital literacy of businessman

Keywords: five factors, environment, e-commerce, digital literacy

Topic: Innovation, IT, Operations and Supply Chain Management