Development of Creativity and Innovation Ability SMEs in Indonesia Rd.Much.Jusup Nurgraha (ab), Hari Mulyadi (a)
a) Universitas Pendidikan Indonesia
b) Universitas Widyatama Bandung Indonesia
Abstract
This study aims to analyze the factors that affect the level of creativity and innovation of UMKM artisan umbrellas painting in Indonesia. This study is based on the phenomenon of the worsening UMKM craft umbrella painting in Indonesia, Factor factors that allegedly affect the ability to creative thinking, work to find creativity with others, implement creativity with innovation, create novelty of a product through innovation, methods used with interview techniques to artisans of painting umbrellas in Tasikmalaya, Bayumas and Klaten cities in Indonesia as many as 50 artisans of painted data umbrella that have been collected then analyzed by using SEM, The result of the study showed three independent variables partially influence the development of creativity and innovation ability of UMKM craft umbrella painting in Indonesia, implies that for the development of creativity and innovation ability for UMKM painting umbrella in Indonesia is to improve the ability of creative thinking, work to find creativity with others, implement creativity with innovation, creating the novelty of a product through innovation.
Keywords: Think Creatively, Work Creatively With Others, Implement Innovations, New Product Innovation
Topic: Innovation, IT, Operations and Supply Chain Management
