ADOPTION E-COMMERCE IN DISRUPTION ERA: STUDY ON SME IN THE BANDUNG CITY-INDONESIA Samun Jaja Raharja, Rivani, Ria Arifianti
Department of Business Administration Faculty of Social and Political Sciences Universitas Padjadjaran
Abstract
The business world is entering the Industrial Revolution 4.0, in line with changes in information technology such as the Internet of Things and e-commerce. This change affects all industries, including SMEs in the system of production, distribution and management of the company. This condition encourages the utilization of e-commerce by SME businesspeople, including in Bandung becomes important in the marketing of products, trade and management of the company. The adoption of e-commerce provides many benefits in terms of time savings, quality improvement, labor efficiency and cost, ease of access and information dissemination.
This research describes environmental and business characteristics, using of ICT and internet utilization and e-commerce adoption by SMEs in Bandung City. The method used is descriptive method. Data collected from samples of SME businessman in Bandung
Data is processed and analyzed using descriptive statistics. The results describe the general features of environmental and business characteristics and the specific features include frequency, average, median, quantity, quartile, and standard deviation.
Keywords: e-commerce, ICT, Internet of Things, SME, Bandung City
Topic: Innovation, IT, Operations and Supply Chain Management
