Creative Abrasion, Creative Agility, and Creative Resolution: A Qualitative Study of Responses to Innovation Capability at Hotel Evo Sampetua Hariandja
Department of Management-Business School
Universitas Pelita Harapan
Abstract
This paper aims to explore the innovation capability responses at hotel industry. This study using the qualitative data through the seven case studies. The hotel in this study covers from three-star to five-star. This study revealed that hotel that had relatively exist innovation capability in all three areas creative abrasion, creative agility, and creative resolution seem to produce service innovations that combine their existing competence and skills. Through the combination of the three capabilities in their service process seem to produce more intensive innovations requiring a new market, new services, and new technological applications. Therefore, this study provides a preliminary contribution to the emerging work on dynamic capabilities through its in-depth investigation of the capacity of the seven case firms, and by mapping the patterns between the enterprise innovation capability.
Keywords: creative abrasion, creative agility, creative resolution, hotel industry, innovation
Topic: Innovation, IT, Operations and Supply Chain Management
