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331	ABS-180	Strategic Management, Entrepreneurship and Contemporary Issues
Positioning of Corporate Branding in Turbulent Environment ; A case study of SAMSUNG in Indonesia Ira Murweni School of Postgraduate Studies Indonesia University of Education Abstract Ansoff introduces the concept of environmental turbulence to describe the different environments. Ansoff classifies the different environments in which firms operate into five distinct turbulence levels. The purpose of this paper is to obtain an overview of corporate brand implementation in turbulent environment; a case study of Samsung company in Indonesia. These research that will be used is descriptive statistic method by using Confirmatory Factor Analysis (CFA) model calculation on corporate brand indicator based on consumer perception. The sample of this study will be taken using by random sampling method with a standard error = 0.05. The results of this study will be used to discussed the implementation of Samsungs strategy in maintaining its corporate brand in a turbulent environment. Keywords: Ansoff strategy, corporate branding, turbulent invironment PermaLink | Plain Format | Corresponding Author (IRA MURWENI)

332	ABS-187	Strategic Management, Entrepreneurship and Contemporary Issues
High Impact Entrepreneurs: Do Not Measure The Size, But The Influence! Ika Suhartanti Darmo, Hari Mulyadi Universitas Pendidikan Indonesia, Bandung, Indonesia Abstract Industrial revolution 4.0 gives an extraordinary impact on the rise of widespread digitalization of influence in modern entrepreneurship. This study held to find out the magnitude of business impact analysis (BIA) of the innovation and the new business model and initiated by business startup; especially the influence of the business new values to the community. This qualitative research relies on data validity of literature studies which supported by depth interview activities to 5 startup entrepreneurs in the creative industry in Jakarta, Indonesia. The results of this study indicate that most of success of entrepreneurial startup is not determined by firm or firm size, but is determined by how their business impact analysis (BIA) and innovation business models much influence the startup generates for the welfare of the society. Keywords: innovation, business size, business impact analysis (BIA), entrepreneur PermaLink | Plain Format | Corresponding Author (Ika Suhartanti Darmo, S.E., M.M.)

333	ABS-198	Strategic Management, Entrepreneurship and Contemporary Issues
MANAGEMENT MODEL OF RESEARCH CLINIC-BASED ClASSROM ACTION RESEARCH ASSISTANCE ACCORDING TO THE NEED OF SOCIAL SCIENCE TEACHERS IN JUNIOR HIGH SCHOOL Swidarto, Joko Widodo, Fahrudin, and Totok Sumaryanto Doctoral Program in Educational Management, Postgraduate School, UniversitasNegeri Semarang, Indonesia Abstract ABSTRACT This study aims to analyze and synthesize the management model of research clinic-based action research assistance according to the need for social science teachers in junior high school. The research method employed Research and Development design. Data were obtained from the action research assistance, need analysis, model test, and model validation. Data collection techniques used questionnaires, interviews, documentation studies, observations, and FGDs. Test validity used model validation from experts and practitioners. The qualitative descriptive analysis uses data display, data reduction, data verification, and conclusion. The result of research showed that the factual model is less good with percentage 52,32%; hypothetical model is essential with percentage 88.05%; the assistance model with the need-based clinical research approach is very feasible with the percentage 84.58%. The assistance has contributed to the improvement of teacher performance quality in conducting action research with percentage 32.20%. The results concluded that the assistance management modelis not good enough, it is still theoretical, it has not been based on the need and specific social science; The research clinic-based assistance model is essential and necessary, as it is supported by systemic performance and system components and clinical ways of identifying problems, diagnosis, prognosis, synthesis, treatment, and reflection. Keywords: Action Research, Assistance Model, Research Clinic, Social Science teacher PermaLink | Plain Format | Corresponding Author (swidarto swidarto)

334	ABS-199	Strategic Management, Entrepreneurship and Contemporary Issues
BUSINESS INCUBATOR MODEL WITH TECHNOLOGY BASED TO ENHANCE THE QUALITY OF LEARNING PROCESS Ratih Hurriyati, Ana ,Kahirol Mohd Salleh, Lai Chee Sern. Universitas Pendidikan Indonesia (UPI) Universiti Tun Hussein Onn Malaysia (UTHM) Abstract Systemically, business incubator is a vehicle of transformation of human-resource formation, which is less creative and productive become human resource having, motivation of creative, innovative, productive and cooperative entrepreneurs, as first step from entrepreneurship creation having competitive and comparative advantage and having vision and mission The 2.0 business incubator paradigm is part of the new economy globally and the 4.0 industrial revolution, which occurs because of rapid and significant changes in technology, telecommunications and digitalization; the existence of deregulation and globalization. The change forces changes to every perpetrator-from the scale of the state, the organizations, and the individuals. Business incubator 2.0 is a form of industrial revolution 4.0, which is an era consisting of many phenomena interacting and having relationships in realizing goals Web 2.0 technology-based business incubator under the management of universities in this case UTHM -UPI has a strategic value in applying the concept of link and match. Colleges that have a business incubator in their psychological environment will have an impact on improving the system of learning, perception, organizational effectiveness, and the creation of synergy. Applying business incubator has the meaning of understanding of university Tri Dharma integrally The prototype 2.0 business incubator model that is designed and meets the use case of the learning system and other aspects. This model enables individual, acceleration, enrichment, expansion, effectiveness and learning productivity which in turn will improve the quality of education as a whole human-resource development infrastructure. Through this learning model, every student will be aroused to learn sustainable progress in accordance with the potential and skills possessed Keywords: Business Incubator 2.0, Learning model of educating entrepreneur, web 2.0 PermaLink | Plain Format | Corresponding Author (Ratih Hurriyati)

335	ABS-200	Strategic Management, Entrepreneurship and Contemporary Issues
IMPROVING TEACHERS CAPABILITY IN AUTHENTICAL ASSESSMENT THROUGH CLINICAL SUPERVISION WITH PEER COACHING GROW ME APPROACH Mamun Hanif, Joko Widodo, Joko Sutarto, Wahyono Doctoral Program in Education Management, Postgraduate School, Universitas Negeri Semarang Abstract Research aims to analyze and synthesize clinical supervision model in authentic assessment with a feasible Peer Coaching Grow Me approach for MTs teachers in Brebes District. The research method used was Research and Development. The data were obtained from the results of clinical supervision, needs analysis, model testing, and model validation. The data collection techniques used were questionnaires, interviews, documentation studies, observations, and FGDs. The test validity includes model validation by experts and practitioners. Qualitative descriptive analysis employed display data, reduction, verification, and conclusion. The results of the research are: (1) the latest factual model of clinical supervision was mediocre with 56.83%. (2) the hypothetical model of clinical supervision was very important with 84.45%; (3) the final model of clinical supervision was very feasible, proven by 85.00% score of model validation results, model book, and guidance. Clinical Supervision contributed to 26.67% of the teachers capability in authentic assessment. Conclusion: Clinical supervision has been categorized as mediocre, theoretical, has not reached practical level. The model of clinical supervision is very important, as it effectively and efficiently emphasizes the steps: goals, reality, options whats next? / Will, monitoring and evaluation. Clinical Supervision Peer Coaching Grow Me is very feasible. It can be implicated by principals and supervisors to help teachers who have difficulties in authentic assessment of the 2013 curriculum. Keywords: Authentic Assessment, Clinical Supervision, and Peer Coaching Grow Me PermaLink | Plain Format | Corresponding Author (Mamun Hanif)

336	ABS-203	Strategic Management, Entrepreneurship and Contemporary Issues
Women Entrepreneurship Intensions In Indonensia Marwan Effendi, Suryana Sekolah Pascasarjana Doktor Ilmu Manajemen Universitas Pendidikan Indonesia Bandung, Indonesia Abstract The number of women entrepreneurs in Indonesia has increased significantly. Currently the number of women entrepreneurs in Indonesia is 14.3 million people. This number increased by 1.6 million from the previous number of only 12.7 million people. In addition to the number of business actors, the participation rate of women in the field of employment also increased from previous years, ie from 48.87% to 55.04%. Thus women have a very strategic role and contribution in building the nation, meaning that it can be predicted that women can be the key to the success of a nation in the field of national economic development. Can be said so because based on the lift shows the potential of entrepreneurs is large enough. More clearly in the Economic Census (SE) 2016 out of a total of 57.9 million units of entrepreneurs and 99.9% are MSMEs. Meanwhile, data released by International Finance Corporations (IFC) stated that one third of all MSMEs in Indonesia are owned by women. Basically more and more people are able to run their own business, so the social problems such as unemployment rate will decrease and the income per capita of household will increase so that in turn poverty can then be staged and the crime rate can be suppressed. The Government through the Ministry of Women Empowerment has determined and established policies and strategies in an effort to improve womens economic productivity "Increasing Productivity of Womens Economics (PPEP)". These policies and strategies are the ministrys priorities for improving the quality of life of women in particular and the family economy in general, in addition, it is an effort to improve the quality of womens health, the quality of womens education, and the elimination of violence against women and children, trafficking of women and children. This priority setting is concerned with the consideration that poverty all over the world has always had an impact on women and children. Support for women entrepreneurs in Indonesia has been shown by governments such as the Revolving-Cooperative Fund Management Institution, Micro, Small and Medium Enterprises (LPDB-KUMKM), with the program facilitating the financing of revolving funds to women entrepreneurs. The diminution of the number of female entrepreneurs to men affirms that the business world is not identical with you men. A woman and / or housewife can play a role in the business world. Although a woman is a dual role in the family, ie as a mother, wife and as an entrepreneur, it is not a challenge in starting and managing a business. Of these phenomena can be suspected several factors that are the triggers of a woman in doing his entrepreneurial activities. Such as an entrepreneurial attitude for a woman. One way for womens entrepreneurship development, is to build the values that are formed from the environment and the personality of a woman, the growth of women entrepreneurship is as a result for the development of entrepreneurship in creating the business competitiveness of a business. entrepreneurship especially in the development of small and medium scale companies. It is from these values that it becomes the basis and can be processed for the progress of the business itself. The stronger the business in creating value, the stronger the business continuity. Not only the pursuit of financial gain but there is one that is expected is more to the value. The entrepreneurial intentions are made up of a set of variable causal variables such as the entrepreneurs personal attractiveness, formed by the skills of the entrepreneur, the attitude of the entrepreneur formed by tradition, comfort, security, virtue values and self-concept of entrepreneurship. In this study will examine more about the variables that shape the intentions of a woman in entrepreneurship. This research will examine the variable of personal attractiveness, entrepreneurship attitude and self-concept to the intention of a woman in entrepreneurship done in some small and medium business in Indonesia. The results show that there is a positive influence in each of the studied variables on women entrepreneurial intentions. The results of this study are expected to provide a real picture of the dominant variable in shaping entrepreneurship intentions for women Keywords: personal attraction, entrepreneurial attitude, self-concept, entrepreneurial intention of woman. PermaLink | Plain Format | Corresponding Author (Marwan Effendi)

337	ABS-205	Strategic Management, Entrepreneurship and Contemporary Issues
The Influence of Entrepreneurial Attitude toward Entrepreneurship Intention Female Students Hari Mulyadi, Rd. Dian H. Utama, Yusuf Murtadlo Hidayat, Widiana Rahayu Universitas Pendidikan Indonesia Abstract The purpose of research are desciption about entrepreneurial attitude, description about entrepreneurship intention, influence autonomy & authority on entrepreneurship intention, influence economics opportunity on entrepreneurship intention, influence self realization on entrepreneurship intention, the influence on perceived confidence on entrepreneurship intention, and the influence on entrepreneurial attitude toward entrepreneurship intention. Kind of research which is used is descriptive and verification research. Research method that is used is explanatory survey with simple random sampling technique and the number of sample that involves in this research is 145 student at Uninersitas Pendidikan Indonesia class of 2014. Data analysis technique used is path analysis with computer software SPSS 23.0 for Windows. The outcome of this study indicate that the description of entrepreneurial attitude is in the medium category, the description of entrepreneurship intentions is in the medium category. Entrepreneurial attitude variables that have the highest influence on entrepreneurship intentions is the dimensions of autonomy & authority, while the lowest influence is the dimensions of perceived confidence, and entrepreneurship intention is affected by entrepreneurial attitude. Based on these results, it is suggested in terms of increase perceived confidence in order to increase entrepreneurship intention. So hopefully entrepreneurial attitude can be considered further by universities in improving students entrepreneurship intentions. Keywords: Entrepreneurship, Entrepreneurial Attitude, Entrepreneurial Intention PermaLink | Plain Format | Corresponding Author (Hari Mulyadi)

338	ABS-215	Strategic Management, Entrepreneurship and Contemporary Issues
CILETUH GEOPARK TOWARD THE TOURISM INDUSTRY Meilanny Budiarti Santoso, Santoso Tri Raharjo, Nurliana Cipta Apsari The Social Entrepreneur, CSR, and Community Development Research Centre Universitas Padjadjaran Department of Social Welfare Universitas Padjadjaran B Building First Floor Social and Political Faculty, Bandung Sumedang Highway Km. 21 Jatinangor Abstract Geopark by nature is located in a remote area thus the infrastructure and other facilities development need to be fulfiled. Geopark areas consist of geological and biological varieties and also valuable potential of cultural variety. These varieties bring many attractions thus it is unavoidable for the area into becoming tourists attraction, which open the possibility for the local community to offer various kinds of services and goods needed to support the tourist industry which in the end will improve the welfare of the local community. This study is aiming at looking the preparedness of the local community in receiving the status of geopark in Ciletuh Palabuanratu Indonesia. Using the descriptive method and qualitative approach, the data gained through interview to various stakeholders and local people involved in the development of the geopark. The result shows various stakeholders have worked hand in hand promoting and preparing Ciletuh area to become the geopark area. However, the community have not yet prepared to receive the significant impact from the introducion of the Ciletuh as geopark area. Therefore, an effort in improving the local community capacity becomes a necessity because tourism activity is closely related to interaction between the local community and the tourists. Keywords: Geopark, tourism, community welfare, Ciletuh, Indonesia PermaLink | Plain Format | Corresponding Author (Meilanny Budiarti Santoso)

339	ABS-218	Strategic Management, Entrepreneurship and Contemporary Issues
Does the Sentra Policy Influence the Performance of Small and Medium Industry (IKM)? (Case Study at Sentra IKM Footwear in West Java, Indonesia) Rizki Wahyuniardi(1); Iman Sudirman(2); Horas Djulius(3) (1) Department of Industrial Engineering, Faculty of Engineering, Universitas Pasundan Bandung, Indonesia (2) Department of Industrial Engineering, Institut Teknologi Bandung, Indonesia (3) Department of Management Science, Postgraduate Faculty, Universitas Pasundan Bandung, Indonesia Abstract This pre-research aims is to show the influence of the existence of Sentra in an effort to support the performance of IKM. Central policy by the Government of Indonesia has been started since 2007 with the aim of strengthening the performance of IKM. To strengthen the IKM innovation is needed which becomes the main capital of business development in supporting its performance. In this pre-research will be discussed the influence of External Collaboration, Technology and Research and Development on Innovation supported by the Sentra policy on the performance of IKM. The pre-research will analyze two things, they are: (1) literature review on IKM performance research in various countries and (2) empirical phenomena about IKM policies and Sentra performance in Indonesia. Qualitative model and research hypotheses will also be presented. The research will be conducted at Footwear Sentra in West Java covering Cibaduyut Bandung City, Ciomas Bogor City and Sukaregang Garut Regency. The results of this research will show the influence of the factors mentioned so that it can be a recommendation in the development of SMEs in the Sentra, especially the Footwear Sentra in West Java, Indonesia. Keywords: External Collaboration, Technology, Research and Development, Innovation, Sentra, Performance PermaLink | Plain Format | Corresponding Author (Rizki Wahyuniardi)

340	ABS-225	Strategic Management, Entrepreneurship and Contemporary Issues
QUEUE PERFORMANCE IN GOVERNMENT BANKS yetty dwi lestari airlangga university Abstract banking services are always required to provide excellent service to their customers. The important services are tellers who often rated as professional standards by customers and their attitudes reflect bank services. The parameters used to assess whether the quality of service provided is good or not is the queuing system, that shows the quality of bank service delivery to customers. This study used multi case study on government banks to see queue phenomenom . The interesting characteristics of government bank customers are due to the obligation of the relevant customer institution, so that the customer has an account at the bank because it is forced, and many transactions done by customer are still manual, so the queue on the teller service is still widely seen on the date and certain days, even if the bank already owns an ATM machine. The purpose of this research is to analyze queue teller so , bank manager can identify the queue characteristic that happened, and can help them, make the right policy which decrease the queue time which finally increase the customer satisfaction. Keywords: queue, teller service, government bank PermaLink | Plain Format | Corresponding Author (yetty dwi lestari)

341	ABS-231	Strategic Management, Entrepreneurship and Contemporary Issues
Contribution of Entrepreneurial Characteristics to Business Performance: Study from Suci T-Shirt Production Region in Bandung Cut Irna Setiawati, Novella Asri Magdalena Sihombing Business Administration, Telkom University Abstract Along with the development of SME business in Bandung, the t-shirt producer, called Suci region is no longer the main choice because strong bargaining power from buyer. The author has conducted an interview to determine the condition of that region. Some entrepreneurs say that lack of motivation and undisciplined business can lead to unsuccessful attempts. To face the intense competition, required the proper entrepreneurial characteristics among entrepreneurs. This study was conducted to determine the entrepreneurial characteristics contribution to business performance in Suci region. This research method is quantitative with the number of respondents around 80 respondents with probability sampling technique. Based on the results of this study, there is a very strong relationship between self-confidence, results-oriented, risk-taking, leadership, originality and future-oriented to business success (49.7%), while the remaining 50.3% is explained by other variables not examined in this research, such entrepreneurial behavior, entrepreneurial interests and innovation. Keywords: Entrepreneurial characteristics; business performance; t-shirt producers PermaLink | Plain Format | Corresponding Author (Cut Irna Setiawati)

342	ABS-234	Strategic Management, Entrepreneurship and Contemporary Issues
Designing Business Strategy on Export Company PT. Victory Rottanindo Anisa Shabrina Universitas Airlangga Abstract PT. Victory Rottanindo is a company engaged in the manufacturing of raw materials processing into rattan furniture. The company exports its products to the United Kingdom by collaborating with three distributors in the country. But over time, the company experienced a decrease in sales in 2016. Through the analysis of external and internal factors using PEST, Five Porter Forces, and Value Chain. It can be concluded in the IE Matrix quadrant that PT. VR has position on cell 5 that is at condition of Hold and Maintan. In this condition, the company is advised to conduct market penetration and product development. Keywords: Business Strategy; SWOT; IE Matrix; Export; Furniture; United Kingdom PermaLink | Plain Format | Corresponding Author (Anisa Shabrina)

343	ABS-238	Strategic Management, Entrepreneurship and Contemporary Issues
Effect of Strategic Orientation on Service Innovation Capability and Hotel Performance: Role of Learning Orientation and Environmental Context Evo Sampetua Hariandja Department of Management-Business School Universitas Pelita Harapan Abstract The hotel industry in Indonesia plays the leading role to enhance the economic growth especially in service economy. Currently, the service economy contributes to nearly 60% of the gross domestic product of Indonesia. Service innovation capability is a contributor to the hotel performance in the tight competition of hotel industry. Service innovation capability has been widely examined but received little research attention as a mediator in the strategic orientation and hotel performance. This paper proposes the role of learning orientation and environmental context as a moderator in the relationship between strategic orientation and hotel performance. This study seeks to develop a conceptual model that link three primary variables: strategic orientation, service innovation capability, and hotel performance. The context of this study in Indonesia hotel industry. The literature reviews from the previous scholars in strategic orientation, service innovation capability, and hotel performance will be explored. After that, the proposed model is discussed in the paper. Keywords: hotel performance, strategic orientation, service innovation capability, learning orientation, environmental context PermaLink | Plain Format | Corresponding Author (Evo Sampetua Hariandja)

344	ABS-242	Strategic Management, Entrepreneurship and Contemporary Issues
Personal Attitudes, Family Background, and Contextual Elements as Antecedents of Students Entrepreneurial Intention: Case in Indonesia Higher Education H.A. Rivai, H.Lukito, & A. Morhan Management Department, Universitas Andalas Abstract This study aimed to analyze the antecedents of entrepreneurial intention of students in higher education context. Those antecedents can be viewed from personal attitudes, family background, and contextual elements (i.e. capital access, availability of information, social network). This study was conducted by using quantitative approach to answer proposed hypotheses. Four universities from West Sumatra Province, Indonesia participated as research objects. The total number samples in the study is 240 respondents of registered universities students. Data analyses using multiple linear regression. The study found that personal attitudes significantly affect entrepreneurial intention of university students. Intention to be entrepreneur was significantly influenced by family background of the students. The the study supported that contextual elements as significant determinant of entrepreneurial intention in the universities. It can be concluded that, all three variables: family background, and contextual elements, has significant impact on entrepreneurial intention of the students in higher education context. Implication of the study also was discussed in the paper. Keywords: Entrepreneurial Intentions, Higher Education Institutions (HEI), personal attitudes, family background, contextual elements. PermaLink | Plain Format | Corresponding Author (Harif Amali Rivai)

345	ABS-252	Strategic Management, Entrepreneurship and Contemporary Issues
THE APPLICATION OF POLITE BUSINESS ENVIRONMENT AMONG YOUNG ENTREPRENEURS OF IMPORTED USED CLOTHES IN ROYAL PLAZA SURABAYA Armuninggar, Aris University of Airlangga Abstract The increasing competition in business world often requires businessmen to think out of the box. However, a number of businesses are only concerned about gaining profits without regard to the application of business ethics. After seeing some gains quite a lot, many businessmen are willing take some actions against business laws, and this trend seem to keep increasing. Therefore, it is necessary to perform the polite business environment that addresses business ethics in the world of commerce, including in the import-ed second-hand garment industry. Sales of imported second-hand clothes today are constantly increasing, and it has started to break into large shopping centres. It has became an issue, including in Royal Plaza Surabaya, where many imported second-hand clothes sellers conduct their businesses. This phenomenon can certainly invite a big question, whether the young entrepreneurs almost always forget about the application of ethics in their business? Keywords: Polite business environment, sellers of imported second-hand clothes, business ethics violations, young entrepreneurs PermaLink | Plain Format | Corresponding Author (Aris Armuninggar)

346	ABS-253	Strategic Management, Entrepreneurship and Contemporary Issues
THE APPLICATION OF FREEDOM OF CONTRACT PRINCIPLE IN THE AGREEMENT IN INDONESIA BUSINESS ENVIRONMENT Armuninggar, Aris University of Airlangga Abstract In this modern era, business has become the main activity for many people and many variety of business activities have been undertaken. Through business, many people have gained a lot of benefits and prosperity, although many of them also suffer from losses. Disputes can arise as a result of conducting business, and most of them are caused by the abuse of trusts or broken promises. Legal dispute can disrupt business activities of the perpetrators and a lot must be sacrificed, including the company reputation. However, disputes can be minimalized through making agreements or contracts. The parties that make the agreement or contract will have the freedom to put whatever is deemed necessary to secure the their rights according to the content of the contract. Freedom possessed by the parties in making the agreement is based on the freedom of contract principle in legal agreements. Keywords: Business agreement, freedom of contract principle PermaLink | Plain Format | Corresponding Author (Aris Armuninggar)

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