Effect of Strategic Orientation on Service Innovation Capability and Hotel Performance: Role of Learning Orientation and Environmental Context Evo Sampetua Hariandja
Department of Management-Business School
Universitas Pelita Harapan
Abstract
The hotel industry in Indonesia plays the leading role to enhance the economic growth especially in service economy. Currently, the service economy contributes to nearly 60% of the gross domestic product of Indonesia. Service innovation capability is a contributor to the hotel performance in the tight competition of hotel industry. Service innovation capability has been widely examined but received little research attention as a mediator in the strategic orientation and hotel performance. This paper proposes the role of learning orientation and environmental context as a moderator in the relationship between strategic orientation and hotel performance. This study seeks to develop a conceptual model that link three primary variables: strategic orientation, service innovation capability, and hotel performance. The context of this study in Indonesia hotel industry. The literature reviews from the previous scholars in strategic orientation, service innovation capability, and hotel performance will be explored. After that, the proposed model is discussed in the paper.
Keywords: hotel performance, strategic orientation, service innovation capability, learning orientation, environmental context
Topic: Strategic Management, Entrepreneurship and Contemporary Issues
