Contribution of Entrepreneurial Characteristics to Business Performance: Study from Suci T-Shirt Production Region in Bandung Cut Irna Setiawati, Novella Asri Magdalena Sihombing
Business Administration, Telkom University
Abstract
Along with the development of SME business in Bandung, the t-shirt producer, called Suci region is no longer the main choice because strong bargaining power from buyer. The author has conducted an interview to determine the condition of that region. Some entrepreneurs say that lack of motivation and undisciplined business can lead to unsuccessful attempts. To face the intense competition, required the proper entrepreneurial characteristics among entrepreneurs. This study was conducted to determine the entrepreneurial characteristics contribution to business performance in Suci region. This research method is quantitative with the number of respondents around 80 respondents with probability sampling technique. Based on the results of this study, there is a very strong relationship between self-confidence, results-oriented, risk-taking, leadership, originality and future-oriented to business success (49.7%), while the remaining 50.3% is explained by other variables not examined in this research, such entrepreneurial behavior, entrepreneurial interests and innovation.
Keywords: Entrepreneurial characteristics; business performance; t-shirt producers
Topic: Strategic Management, Entrepreneurship and Contemporary Issues
