Women Entrepreneurship Intensions In Indonensia
Marwan Effendi, Suryana

Sekolah Pascasarjana Doktor Ilmu Manajemen
Universitas Pendidikan Indonesia
Bandung, Indonesia

Abstract

The number of women entrepreneurs in Indonesia has increased significantly. Currently the number of women entrepreneurs in Indonesia is 14.3 million people. This number increased by 1.6 million from the previous number of only 12.7 million people. In addition to the number of business actors, the participation rate of women in the field of employment also increased from previous years, ie from 48.87% to 55.04%. Thus women have a very strategic role and contribution in building the nation, meaning that it can be predicted that women can be the key to the success of a nation in the field of national economic development. Can be said so because based on the lift shows the potential of entrepreneurs is large enough. More clearly in the Economic Census (SE) 2016 out of a total of 57.9 million units of entrepreneurs and 99.9% are MSMEs. Meanwhile, data released by International Finance Corporations (IFC) stated that one third of all MSMEs in Indonesia are owned by women.
Basically more and more people are able to run their own business, so the social problems such as unemployment rate will decrease and the income per capita of household will increase so that in turn poverty can then be staged and the crime rate can be suppressed. The Government through the Ministry of Women Empowerment has determined and established policies and strategies in an effort to improve womens economic productivity "Increasing Productivity of Womens Economics (PPEP)". These policies and strategies are the ministrys priorities for improving the quality of life of women in particular and the family economy in general, in addition, it is an effort to improve the quality of womens health, the quality of womens education, and the elimination of violence against women and children, trafficking of women and children. This priority setting is concerned with the consideration that poverty all over the world has always had an impact on women and children.
Support for women entrepreneurs in Indonesia has been shown by governments such as the Revolving-Cooperative Fund Management Institution, Micro, Small and Medium Enterprises (LPDB-KUMKM), with the program facilitating the financing of revolving funds to women entrepreneurs.
The diminution of the number of female entrepreneurs to men affirms that the business world is not identical with you men. A woman and / or housewife can play a role in the business world. Although a woman is a dual role in the family, ie as a mother, wife and as an entrepreneur, it is not a challenge in starting and managing a business.
Of these phenomena can be suspected several factors that are the triggers of a woman in doing his entrepreneurial activities. Such as an entrepreneurial attitude for a woman. One way for womens entrepreneurship development, is to build the values that are formed from the environment and the personality of a woman, the growth of women entrepreneurship is as a result for the development of entrepreneurship in creating the business competitiveness of a business. entrepreneurship especially in the development of small and medium scale companies. It is from these values that it becomes the basis and can be processed for the progress of the business itself. The stronger the business in creating value, the stronger the business continuity. Not only the pursuit of financial gain but there is one that is expected is more to the value.
The entrepreneurial intentions are made up of a set of variable causal variables such as the entrepreneurs personal attractiveness, formed by the skills of the entrepreneur, the attitude of the entrepreneur formed by tradition, comfort, security, virtue values and self-concept of entrepreneurship. In this study will examine more about the variables that shape the intentions of a woman in entrepreneurship. This research will examine the variable of personal attractiveness, entrepreneurship attitude and self-concept to the intention of a woman in entrepreneurship done in some small and medium business in Indonesia. The results show that there is a positive influence in each of the studied variables on women entrepreneurial intentions. The results of this study are expected to provide a real picture of the dominant variable in shaping entrepreneurship intentions for women

Keywords: personal attraction, entrepreneurial attitude, self-concept, entrepreneurial intention of woman.

Topic: Strategic Management, Entrepreneurship and Contemporary Issues