High Impact Entrepreneurs: Do Not Measure The Size, But The Influence! Ika Suhartanti Darmo, Hari Mulyadi
Universitas Pendidikan Indonesia, Bandung, Indonesia
Abstract
Industrial revolution 4.0 gives an extraordinary impact on the rise of widespread digitalization of influence in modern entrepreneurship. This study held to find out the magnitude of business impact analysis (BIA) of the innovation and the new business model and initiated by business startup; especially the influence of the business new values to the community. This qualitative research relies on data validity of literature studies which supported by depth interview activities to 5 startup entrepreneurs in the creative industry in Jakarta, Indonesia. The results of this study indicate that most of success of entrepreneurial startup is not determined by firm or firm size, but is determined by how their business impact analysis (BIA) and innovation business models much influence the startup generates for the welfare of the society.
Keywords: innovation, business size, business impact analysis (BIA), entrepreneur
Topic: Strategic Management, Entrepreneurship and Contemporary Issues
