RELATIONSHIP DEVELOPMENT STRATEGY TO MAINTAIN LOYALTY OF BUSINESS TO BUSINESS CUSTOMERS
YAKUTTINAH MARJAN

AIRLANGGA UNIVERSITY

Abstract

Keywords: Marketing Research, Marketing Strategy, Service Marketing, Integrated Marketing Communications, Delivering Customer Value, Relationship Marketing, Customer Service and Customer Relations, Relationship developing strategy, PEST, 5 forces, 5 diamond

Topic: Marketing Management

Plain Format | Corresponding Author (Yakuttinah Marjan)

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