GCBME 2018
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:: Researcher Profile ::

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Name Dr. Dien Mardhiyah, SE., M.Si
Institution Universitas Airlangga
Indonesia
Research
Abstract

Influence of Endorser Credibility, Brand Credibility, Brand Equity to Purchase Intention in Online Shopping: Instagram Phenomenon

INFLUENCE OF TRUST ON ONLINE SHOPPING IN PREDICTING PURCHASE INTENTION
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GCBME 2018 - Submission Management System

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