Mediating Role : Creative self efficacy Relationship among role identity, job creativity requirements, supervisor creative expectation with creative performance Praptini Yulianti & Merdika Mutiara
University Airlangga
Abstract
ABSTRACT : This study examines the influence of creative role identity, job creativity requirements, supervisor creative expectation to creative performance. This study also examines the mediating role of creative self efficacy between creative role identity, job creativity requirements, supervisor creative expectation with creative performance. Sample in this study are 157 employees who work on marketing, technical, news & production division in television media. Analytical technique uses SEM partial least square with SmartPLS program. The result of this study is creative self efficacy fully mediating the relationship between creative role identity with creative performance and creative self efficacy partially mediating the relationship between job creativity requirements, supervisor creative support with creative performance. This study implications states that creative self efficacy is an important factor in the building creative performance.
