TOURIST SATISFACTION ANALYSIS OF TOURIST PRODUCT AT TANJUNG KELAYANG BEACH KABUPATEN BELITUNG Israul Khairi (a*) Fitri Rahmafitira (b), H. Suwatno (b)
a) Universitas Pendidikan Indonesia
Jalan Setiabudhi No. 229, Isola, Sukasari, Kota Bandung, Jawa Barat 40154
b) Universitas Pendidikan Indonesia
Jalan Setiabudhi No. 229, Isola, Sukasari, Kota Bandung, Jawa Barat 40154
c) Universitas Pendidikan Indonesia
Jalan Setiabudhi No. 229, Isola, Sukasari, Kota Bandung, Jawa Barat 40154
Abstract
The purpose of this research is to analyze the tourists satisfaction in Tanjung Kelayang Beach through the tourists assessment on importance level and tourism product performance in Tanjung Kelayang Beach. There are three tourism product indicator: attractions, facilities, and accessibilities. This research used descriptive method with quantitative approach which used simple Random Sampling technic. This research involve 100 respondents using questioner. To measure the toruists satisfaction level, using Important Performance Analysis (IPA) method which resulted four quadrants with priority scale. The result of this research, there are dissatisfaction from the tourists who came. Even though the performance level from tourism product in Tanjung Kelayang Beach already good, but in the reality, have not reach the satisfaction point because the expectation value from the tourist to Tanjung Kelayang Beachs tourism product are bigger than the performance value. There are 3 quadrants that are resulted from (IPA) method that became the managers reference to pay attention to tourism products condition in Tanjung Kelayang Beach, also to maintain the tourism product performance that already rated good by the tourists.
Keywords: Tanjung Kelayang Beach, Tourist Satisfaction, Torism Product, Importance Performance Analysis
