Experiential Marketing: a Review of Relationship to the Customer Satisfaction in Online Transportation (Study in Gojek Indonesia)
Marheni Eka Saputri & Nia Kurniasih

a) Telkom University
b) Institute Technology of Bandung

Abstract

Keywords: Online Transportation, Gojek Indonesia, Experiential Marketing, Customer Satisfaction

Topic: Marketing Management

Plain Format | Corresponding Author (Marheni eka Saputri)

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