FUSION FOOD: IS NOT IT A CUSTOMER EXPERIENCES GITASISWHARA, RATIH HURRIYATI, DISMAN
UNIVERSITAS PENDIDIKAN INDONESIA
Abstract
The Customer Experience on Fusion Food (Survey to Fusion Food customer in Indonesia).
The Background by the culinary industry in the tourism sector is growing rapidly. I analyses that, trends of tourists in eating fusion food influences by customer experience. This study aims to determine whether fusion food is related to behavior derived from the customer experience. The research method used is descriptive and explanatory method with a method that is done less than a year or cross sectional method. Sampling technique used is systematic random sampling with data analysis techniques that can be used multiple regression. The results show the best experience on the subscriber that is in the sub variable empathy for the lowest valuation on sub variable recognition ..
Keywords: Fusion Food, Customer Experience, Service Experience,
