Urban Service Delivery Performance In Improving The Satisfaction Of Citizens In The City Of Bandung L. Lisnawati; S. Sumiyati; Puspo Dewi Dirgantari
Universitas Pendidikan Indonesia
Abstract
Government has a role as economic actors, which are crucial one as a public service provider. The government as economic actors have the primary goal of production activities to achieve national development and improving peoples welfare. Bandung is the third city with the highest number of population in Indonesia. The number of population becomes a major task for the city government serves its citizens. Quality of Life in the cities is an important part of the profile competitive city. Various efforts have been accomplished by the Government of Bandung in an effort to increase the satisfaction of the City of research method is descriptive verification, through explanatory survey, the study population is a citizen of Bandung as much as 2,470,802 residents, with a sample of 400 respondents. Data analysis technique used is Structural Equetional Model
Keywords: City Marketing, Urban Service Satisfaction, City Satisfaction,
