The Co-operative Enterprise Member loyalty and The Factors that Determine it Rizal Ramdan Padmakusumah
Padjadjaran University, Bandung, Jawa Barat, Indonesia
Abstract
The paper aims to know the shape of member loyalty on co-operative and to identificate the factors that determine it. The approach used in this paper is descriptive analysis. The descriptive analysis conducted is study of various literature such as journals (international and local), seminars proceeding (international and local), unpublished research, textbooks, regulations and legislations. Through this paper we can know that the member loyalty can be seen from to aspects namely participative contribution dan incentive contribution. The factors that determine the member loyalty are member satisfaction, member value, service quality, relationship marketing and loyalty program. This paper will useful as a reference for co-operative stakeholders to better understanding of member loyalty and how to manage it well.
