FEASIBILITY ANALYSIS OF SMALL AND MEDIUM ENTERPRISES (SME) OF SHOES AND SLIPPERS IN BOGOR
Olivia Venessa Boru Nainggolan

Sekolah Tinggi Ilmu Ekonomi Wiyatamandala

Abstract

Feasibility analysis of Small Medium Enterprises (SME) of Shoes and Slippers in Bogor held to get depicture of the magnitude of investment and the costs spend for building the effort that gained by SME of Shoes and Slippers Entrepreneurs. The feasibility analysis including of financial feasibility that committed to the SME business of shoes and Slippers that already exist, to get depicture of the magnitude that incurred and compared to the benefits that have been obtained and the description of cost benefit in the future by using SWOT. SWOT is used to answer the purpose of increasing the business of shoes and slippers in Pasir Eurih, Bogor., Based on the results of financial analysis, expected to be a reference of a SME of Shoes and Slippers in Bogor. The purpose of this study are to determine the feasibility of the SME of Shoes and Slippers in Bogor, also to determine the strategy pursued to develop the business to improve its competitiveness. The result of this research said that this is proper businesses.

Keywords: Feasibility, Small Medium Enterprises, Shoes and Slippers, SWOT

Topic: Strategic Management, Entrepreneurship and Contemporary Issues