E-Commerce Srategy in Improving Product Sales
Rizky Febriansyah

Universitas Pendidikan Indonesia
Bandung

Abstract

E-Commerce is a process of transactions conducted by buyers and sellers in buying and selling various products electronically from company to company using a computer as an intermediary of business transactions conducted (Loudon, 1998). In previous research there is a relationship between the implementation / e-commerce strategy as an online sales medium, but no one has linked it to the increase of product sales online. This study takes a case study on one of the SMEs (start-up business) that has been running and incorporated in e-commerce sales system built and developed its technology system by a third party is AVANA.ID, this research is expected to help the SMEs has not used e-commerce as a sales medium moved to expand its business to get maximum results and can compete with similar stores.

Keywords: Strategy, E-Commerce, Increase, Product Sales

Topic: Marketing Management