The Implementation of Mobile Commerce Applications To Order System On Bike-Sharing Program In Bandung
Raden Mohamad Aditya Rifki, Mokh. Adib Sultan

University Education of Indonesia

Abstract

The purpose of this research was to be found the customers level of technology acceptance model mobile commerce application Boseh bikesharing in Bandung. This research used verification approach with survey method. A total of 103 respondents were chosen as using systematic random sampling. A survey questionnaire was used as a research instrument to collect the data from respondents. The result showed that perceived ease of use, perceived usefulness and attitude toward using has influenced on information technology acceptance simultaneously and partially. The research provides a new concept basis to understand the information technology acceptance for bikesharing mobile commerce application named Boseh, which is the first bikesharing in Indonesia based on information technology. The difference of this research with earlier research on objects that are the variable used supporting the theory as well as the different references used by previous researchers.

Keywords: Technology Acceptance Model, Mobile Commerce Application, Bikesharing

Topic: Marketing Management