SMEs Development Strategy in Improving the Image of Tasikmalaya City as a Halal Culinary Tourism Destination
S.Sulastri; Azizah Fauziyah; Ismail Yusuf

Universitas Pendidikan Indonesia

Abstract

Tasikmalaya City lately is one of the city that became a tourist destination in the region of West Java. Local wisdom, culture, and beauty of natural resources become the main attraction for tourism sector in this city. Tasikmalaya City is trying to fix the tourism sector by improving some facilities and accessibility to increase tourist visits. Tasikmalaya City does not have natural resources that can be a tourist attraction of local, national and foreign. However, the city of Tasikmalaya has an advantage especially in culture and culinary. Developing urban tourism is an effort to increase local revenues through hotel and restaurant taxes, while simultaneously increasing economic activity in urban areas. The development of any kind of tourism and name requires a creative and innovative management function based on careful planning, consistent implementation, and measurable and constructive evaluation. The development of city tourism is an integrated and holistic development that will realize the satisfaction of all parties. Culinary is one of the growing industries in the city of Tasikmalaya that supports the development of the city of Tasikmalaya as a tourist destination. as one of the city known as santri city, the current government of Tasikmalaya City is building image of Tasikmalaya city as a halal culinary tourism destination. the efforts made by the city government one of them is to prepare halal certification for small and medium business (UMKM) culinary in Tasikmalaya. The purpose of this study is to explain and analyze the internal and external factors that influence the strategy of developing halal-based SMEs in the city of Tasikmalaya, as well as the perception of tourists to the products produced by culinary-based SMEs in the City of Tasikmalaya. This research uses quantitative descriptive method, data collected through interview process by using a closed questionnaire to the perpetrators of SMEs in the field of culinary as well as visitors culinary tour in Tasikmalaya City.

Keywords: Development Strategy, Tourist Destination, City Image, Culinary

Topic: Strategic Management, Entrepreneurship and Contemporary Issues