Upgrading the Business Performance of the Digital Creative Industry: The Role of the Community
Rofi Rofaida; Suryana; Ayu Krishna Y

Universitas Pendidikan Indonesia

Abstract

The creative industry blueprint of 2015-2025 states that the focus of developing the creative industry sub-sector in the 2015-2019 is to focus on enhancing the competitiveness of creative industries based on technology because this industry provides higher value creation. This industry is called the digital creative industry. The digital creative industry is an industry that combines creative elements and digital elements in products and services. This industry produces products resulting from information technology that is creative, unique, and become the solution of daily life of society. Creative businesses that utilize the platform of technological sophistication are growing rapidly. West Java is one of the provinces in Indonesia which is the center of the digital creative industry. The potential for the development of this industry is very large because: the development of technology infrastructure, the ease of access to the information center through the internet, social innovation process in the community such as e-commerce phenomenon is growing rapidly, and support various applications that enable people to interact and transact digitally. West Java is unique in the diversity of local cultural potentials, the openness of society to modern culture so as to support dynamism in creativity and innovation. West Java also has a source of knowledge that is the number of leading universities that become sources of quality human resources. The combination of these factors brings together the aesthetic and technological elements that will produce a unique digital creative industry product.

Nevertheless, the digital creative industry demonstrates unsatisfactory performance especially in aspects of: the application of new technologies, innovation, the formulation of appropriate business strategies, the application of ICT in production processes, business networks, and limited human resources with the necessary talents. The problem is related to the aspect of corporate entrepreneurship in the digital creative industry. Based on the above, it is necessary to formulate a development strategy to improve the corporate entrepreneurship of the industry involving all relevant stakeholders such as business, academia, government, community, and media (pentahelix models). This article will focus on one of the stakeholders of the community, which will examine how the communitys role in the development of digital creative industry in West Java. This article is the result of research conducted on digital creative industries in West Java in 2017. The research was conducted by survey method and analyzed descriptively.

The role of the community in improving the business performance of the digital creative industry are: to cooperate with educational institutions and government to develop entrepreneurial capacity, business coaching, and mentoring. The community becomes a means for the establishment and development of business entities, knowledge sharing amongst business actors of the digital creative industry. Knowledge sharing can be the main tools to develop quality performance among members

Keywords: digital creative industry; corporate entrepreneurship; creative digital industry community

Topic: Strategic Management, Entrepreneurship and Contemporary Issues