THE POWER OF STRATEGIC ORIENTATION AND INNOVATION CAPABILITY IN CREATING COMPETITIVE ADVANTAGES: A CASE STUDY ON DIGITAL ENTREUPREUNEUR IN TECHNOPARK CITY CIMAHI, WEST JAVA, INDONESIA.
Komarudin; Suryana

Doctoral Program in Management Science, Graduate School, University of Education Indonesia

Abstract

Digital entreupreuneur has contributed to economic development and is able to increase the added value in the economic activities of the community. Therefore, it is necessary for more and more digital entreupreuneur that can be born through various programs facilitated by the government. Technopark City Cimahi was established to meet these demands. Various design programs in order to synergize the potential that will be born digital entreupreuneur that has a strategic orientation, innovation capabilities so that ultimately has a competitive advantage. The purpose of this study is to examine the impact of strategic orientation strength and innovation capability of star ups in digital entreupreuneurship towards the ability to create competitive advantage in creating products and business management. Sampling method using purposive sampling and data analysis using Structural Equation Modeling (SEM). The result of this research is expected to show significant influence of strategic orientation toward innovation capability and create competitive advantage from product and business management, and also show significant influence from innovation capability in creating competitive advantage.

Keywords: Strategic orientation, innovation capability, competitive advantage, digital entreupreuneur

Topic: Strategic Management, Entrepreneurship and Contemporary Issues