Impact of Internal Marketing on Islamic Job Commitment and Performance of Islamic Hospital
Ririn Tri Ratnasari, Astria Primadhani Pamungkas

Faculty of Economics and Business, Airlangga University

Abstract

This research aims to determine the effect of internal marketing on Islamic job commitment and performance of Islamic hospital nurses in East Java. This research uses quantitative approach and path analysis technique. The sampling method is probability sampling by using simple random sampling. This research used qustionnaire data from 200 employees in Islamic Hospital who work as nurses for at least three years. This study result showed that internal marketing has significant effect on Islamic job commitment, meanwhile internal marketing has no significant effect on performance of nurses, and Islamic job commitment has significant effect on performance of nurses.

Keywords: internal marketing, Islamic job commitment, performance

Topic: Marketing Management