The Influence of Product Development on the Intention of Buy Nokia Smartphone Products and Feature Phone Nokia 3310
Anton Budi Santoso & Shinta Oktafien

Faculty of Business & Management, Widyatama University, Bandung

Abstract

This study is aims to determine description of product development and purchase intentions of Nokia Smartphone products and Feature Phone Nokia 3310, and to what extent the influence of product development and purchase intentions of Nokia Smartphone products and Feature Phone Nokia 3310. The research method used is a survey method and type of research is associative research. The data were collected through the questionnaire distribution to the diploma students (D3) majoring Management study program class of 2015 with a total sample of 30 people as respondents. Based on the research result, it is known that there is no significant or significant influence between product development with the intention to buy Nokia Smartphone products and Feature Phone Nokia 3310.

Keywords: Product Development, Purchase Intentions

Topic: Marketing Management