Redesign Ecommerce Banyuwangi Mall As Selling Media for SME
Pending Puji Dwi Astuti, A. A. Gde Satia Utama

Universitas Airlangga, Surabaya, Indonesia

Abstract

Banyuwangi became the main pioneer that provides facilities for sale of its SME products through integrated digital marketplace platform. Therefore, the purpose of this paper is to evaluation and redesign of e-commerce system at Banyuwangi Mall as a media for selling SME products in Banyuwangi. The approach used in this research is qualitative explorative approach with case study method from SME seller of goods product. The data collection procedure used in this research is interview, observation, and documentation. The theory used is Unified Theory of Acceptance and Use of Technology 2 (UTAUT2). The results of this study indicate that the SME highly accept the ecommerce Banyuwangi Mall with some suggestions to improve the system to be more efficient in its use. Then the researchers redesigned to facilitate the operation of the system for SME by considering its costs and benefits and its internal control.

Keywords: Banyuwangi Mall, SME, UTAUT2, Redesign

Topic: Marketing Management