Service Quality, Satisfaction, Switching Cost, Innovativeness towards Switching Intention on Consumer of non-paid television
Daeng Mahfuji Sucipto S.M.; Prof. Badri Munir Sukoco Ph.D; Taufiq Ramadhan S.M.

Airlangga University

Abstract

Keywords: Switching Behaviour, Switching Intention, Service Quality, Satisfaction, Innovativeness, Switching Cost, Television

Topic: Marketing Management