MANAGERIAL CAPABILITY OF SMALL BUSINESS ENTREPRENEURS: THE CASE OF BANDUNG DRESS KIOSKS OWNER
Rian Ahmad Syathari, Agus Rahayu, Ratih Hurriyati

Universitas Pendidikan Indonesia

Abstract

In the era of free trade, small business entrepreneurs face strategic challenges in running and managing their business enterprise which need them to find proper solution or they are not capable of advancing their business enterprise. Theortically, the entrepreneurs managerial capability is among the conditions of which they can cope and find proper strategic solution to challenges they face. This study addresses the problem dealing with the extent to which the small business entrepreneurs who operate dress trade business have the managerial capability of running their business enterprise.

The study was conducted by using a survey method to 120 dress kiosk owners in Bandung city big markets by distributing structured questionnaires in the form of rating scale. Data were analysed by using percentage and crosstabulation. Findings of the study indicatemost of the small scale business entrepreneurs who operate dress tradein Bandung big markets are a type of family business operated by the owners themselves and they havea moderate managerial capability. Most of them are Junior and Senior Secondary School gaduates with a small number of them are Primary School and College graduates. The higher their education background the more managerial capability they have.

Keywords: Entrepreneurship sustainability; Small business enterprise managerial capability

Topic: Strategic Management, Entrepreneurship and Contemporary Issues